Carol Hendrycks

     My charter as a new employee at the onset of the project was to brand and message all sales, marketing, oversee trade articles, co-write press announcements,some training materials, art direct new product box designs and product materials, brand promo items, create new print and online ads/media buys, purchase a new trade show booth and art direct design components for the booth. Develop new branding guidelines for corporate and distributor use.